Saturday, November 21, 2009
Will Miss #78 - pop cross-cultural promotions
I love seeing Western pop culture icons like the Simpsons being used in Japan to promote things. Part of this is the familiarity, but a bigger part of it is the sense that I'm seeing something special which I wouldn't see in similar promotions back home. This probably harks back to my days of collecting Japanese releases of the rock band KISS. Even though the music was the same, the packaging and presentation was unique and in Japanese which made it much cooler than the stuff back home.
I'll miss these pop cross-cultural promotions and the sense that I'm seeing something cooler just because it's on display in Japan.