When you are a part of a large group of people waiting to partake of something new or popular, it adds to the excitement and sense of triumphant acquisition when you finally achieve your goal. Walking into Krispy Kreme and buying a donut is a hum-drum event. Waiting with a lot of people who are keen to have one for an hour or more adds to the atmosphere of anticipation and novelty.
I will miss how mundane things can seem special because people will invest so much time and effort in achieving them.
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Beard Papa opened up a Chou-creme shop in downtown San Francisco a couple of years back, creating a "mini-boom".
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