If you're walking down the street in Tokyo, there's a pretty good chance someone will stick their hand out and offer you a packet of free tissues. One of the ways in which advertisers get people to actually take their ads is to place them on the back of pocket-size tissues. There are foreign folks who say they never buy their own tissues, and others who say they get so many of these free packets that they don't even need to buy toilet paper.*
If I've got to be advertised to, it's good to get something with utility out of the deal, and I'll miss these free packets of tissues.
*Note that it is not advisable to use these as toilet paper. I've been told that tissues are not the same as toilet paper and that they will gum up the works and leave you with the potential for a disgusting mess.
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