Click to see a larger version.
Growing up in America, I grew accustomed to seeing certain figures look a certain way. Ronald McDonald, for instance, always has a similar physique regardless of the model or actor under the make-up and in the costume. Any iconic character that has been around for awhile tends to assume a particular image and it's always interesting seeing the Japanese versions of them. Ronald McDonald is smaller and slimmer in Japan, and in the picture of the DoCoMo (NTT's mobile phone service) ad above makes it look like Darth Vader has really lost a lot of his muscular bulk and now is looking decidedly more petite (note the shoulders, neck, and legs and the relative proportions). On first glance, you don't necessarily notice exactly what is wrong, but you do feel that something isn't quite right.
I'll miss seeing these Japanese versions of Western cultural icons.
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