The Japanese have a preoccupation with whatever is "new" which I find interesting (and sometimes amusing). It likely started with their own harvests and the value they attached to sampling the first rice crop of the year, but has since expanded to encompass the "new" comestibles from other countries. Around late November, signs will start going up everywhere about the Beaujolais Nouveau being at hand. You can even buy it in convenience stores.
I'll miss this obsession with getting ones hands on everything from "new rice" to the freshly-spawned sanma (a fish, Pacific Saury) to French wine.
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