One of the things about living in another country is that you find that they balance the strength of various products differently based on their consumers' preferences. In most cases in Japan (but not all), that means that things are watered down or weaker relative to the U.S. Dish soap is a good example of this. It is thinner, doesn't makes suds as well, and requires more liquid to get dishes clean relative to American brands. I always buy imported dish soap at Costco, because it ends up being much cheaper when you factor in how much gets wasted due to the anemic nature of the Japanese brands.
I won't miss Japanese dish soap.
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