Hello Kitty wants to loan you money for your needs at low rates.
The flip-side to the previous post is that Japanese people get to borrow money at a rate which tends to be substantially lower than those in the West. If you buy a house or car, you get very attractive interest rates. This is especially appealing when you consider that it often takes 30 years to buy expensive property in Japan. It's also common in Japan for there to be no interest on small private loans depending on the type of account you have with your bank.
I will miss the low interest rates for loans.