Few women use this power as much as the woman in this ad.
One thing that is the case by and large in Japan is that Japanese women don't wear much make-up. Occasionally, you see someone who is sporting enough maquillage to make a clown envious, but the general aesthetic is closer to looking natural. Most of my female students wear foundation and aside from those who go for spider lashes, they wear so little make-up (particularly eye make-up), that they just look normal. I think that this not only makes women look "real", but also reduces the pressure on all women to conform and wear more of it. It makes it that much easier on women like me who prefer to wear none at all most of the time.
I will miss how "real" and natural the vast majority of Japanese women look because they don't tend to wear much make-up.