Artificial sweeteners in Japan are expensive, usually not zero calorie, and are not as sweet as those back home. In part, I'm sure this is because the market for such things is not as large in Japan as it is in the West and tastes don't run toward as much sweetness as we want in the U.S. That being said, I personally use such sweeteners in my coffee and tea because I'd rather not bath my teeth in sugar to take the bitterness out of my beverages. I find the cost rather ridiculous, particularly since I need to use more of it for the same sweetness level as I'd get from American sweeteners.
I won't miss the high cost, poor selection, and weak potency of Japanese artificial sweeteners.
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