This is a face which inspires you to buy tires and to believe that you are changing the world in doing so.
Now that the internet has made it difficult for any celebrity to hide the fact that he or she has chosen a fat paycheck to shill in Japan, it's not quite so novel seeing certain ads. That being said, it's still interesting seeing them firsthand, especially when the celebrities involved are A-list actors who wouldn't be caught dead in commercials or ads in their home countries.
I'll miss seeing these ads.