It may be overpriced for consumer grade boozy chocolate bon bons, but at least it is priced.
Having been away from America for so long, there are some things I never would have imagined I'd miss about Japan because I didn't think or remember that they were absent here. I'm sure that's an assertion I've made before and will make again, but one of those things is stores that have a price on every item. Since coming back home, I've been in two different states and many different stores and one thing which seems to happen nearly everyday is that prices for various items are missing or extremely hard to find in U.S. shops. I find it incredibly frustrating when I am interested in some item and have to hunt down an employee to get the cost and then said employee wanders off for 5 minutes to find the information. I just give up when that happens because it's not worth the hassle.
I don't know what it is with American shops, but it was extremely rare for me to go into a Japanese store and find no price marked on an item and it seems to happen every time I shop here. I miss having all prices clearly marked on goods.