Thursday, November 29, 2012

Will Miss #5 - funky shop names (reflection)

For disco dogs. No cats allowed.

I never took much notice of the way stores were named in the U.S. until I'd spent many years in Japan (mostly Tokyo). In the suburban California area that I currently live in and the neighboring areas that I have visited, I'm shocked at the bland and generic look and feel of most of the stores. Many of them are strip malls and shopping centers with nondescript names and typefaces. I'm talking about places with just "Salon" written on them in a san serif font against a dull-looking edifice. I'm amazed that such places can attract any customers at all. I certainly am not drawn to them. It could be that I'd see a lot more color if I were living in a major city, and I did see some more interesting shops in San Francisco, but even in the outskirts of Tokyo, things seemed to have more of a life and identity than what I have been seeing here.

I knew I'd miss the chuckles I got from shop names in Japan, but I think I miss them more than I could have expected because things are much more boring here than I remembered (or than they were when I was last here).

1 comment:

  1. I am attracted to good/odd names. Growing up in this area where strip malls are of abundance, I opt for the unique and sometimes even seedy. Sometimes with good results, sometimes with not so good results. I have found some of the better restaurants and coffee shops in my area by looking past the strip malls and franchise businesses.

    Just the other day I stumbled across a movie title on Netflix I couldn't pass up: Negative Chainsaw Happy Edge
    Yes, it is a Japanese movie but with a title like that I was hooked.


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